Many thanks to Chuck Marohn, Jim Kumon and the good folks at StrongTowns.org for putting together the registration set up for the August Boot Camp.

www.strongtowns.us/smallscale-duncanville

We are quite grateful for their help on this, which arrives just in the nick of time.  So for everyone who posted "I'm in " on the Small Developer/Builders Facebook Group or commented to that effect here on the blog, or sent me an email, text or voice mail, now is the time to get signed up for real.

Later this month we will also be launching a website repository for site plans, pro forma worksheets, etc. so that everyone who has asked for various versions of spreadsheets and step by step help on how to figure out if a building can make money will have a place to go to find the downloadable files.

When I ask folks who want to develop small projects what they are worried about, it's often that their lack of know how is going to create a problem that is so big that their project will blow up and they will lose all their investors' money.  That is a legitimate fear.  The best way to address it is to stay in the safe zone and build your know how until you are ready to ask someone for money.

Safe Zone Stage One - Work it out on paper One of the core skills a developer needs is the ability to understand how a building makes more money than is required to build and operate it.  The best way to figure out if you understand your project thoroughly is to write stuff down.  Get your plans and ideas on paper so you can test them and communicate them to other people.  Do your market study so you understand what people are paying in rent for space that is comparable to what you want to provide.  Test your idea for what you want to build on several potential sites.  Build your pro forma from scratch, (even if you have access to someone else's template) so that you understand how the rents, the hard construction costs, the land cost, the soft costs, the operating expenses all interact in a building that makes money.  Dig into the hard construction costs so that you understand what the most expensive parts of the building are and what you can do to spend your construction budget where it will have the greatest benefit.  If you see a project you like, try to reverse engineer it on paper. (-this is a little like learning how to draw by tracing over another drawing).

Safe Zone Stage Two - Take your paper to your mentors, peers, and colleagues Once you are confident you can describe your project costs, likely rents, likely operating expenses, and your preferred deal structure with your investors, and you have your project down on paper, you are ready to go get other people you trust to look at your work.  Better to learn that you have missed something from your mentor or your colleague than from a potential investor or construction lender.  Find people who will be tough with you because they want you to be successful in your enterprise.  Be sure you do the same for others when they ask. Sit down with your mentor or peer and lay out the project for them.  How does the project make money?  How much equity are you asking your investor for?  When do they get their principal back?  What is their return and when do they get it?What kind of debt financing are you trying to get? How is the cash flow after debt service going to be divided? What are the risks in the project?  How are you planning to address them?  What parts of the proposed project need to be described in more detail? Do you have a one page summary of the deal -or are you expecting an investor to read 23 pages of spreadsheets and site plans and figure it out for themselves?

Find someone who will play the role of your potential investor and practice your pitch on them.  Have someone else observe and critique your effort.  These should be people with enough experience in real estate that you know you are gaining real ability and confidence through the exercise.

Next Time : Leaving the Safe Zone in Stage Three - Taking your paper to your potential Investors and lenders

Over the last couple weeks I have been getting some feedback on the things people are worried about as they consider taking on their first development project.  Worries about talking to bankers and asking investors for money are high on the list followed by concerns about how to find reliable trade contractors and property management firms.

The key seems to be helping folks understand how the big hunks of the project fit together sorting out the connections  between Likely Rent, Likely Project Costs, and Likely Operating Expenses.  It is important to sort his stuff out on paper using the pro forma to see how much you can afford to spend building the project, given the likely rents.  The short answer? If you can't get enough rent, you can't build the building.  There are lots of details to keep track of, but understanding the fundamentals of how a project makes money will help you see where those details fit in the overall picture.

Once they understand  the "back of the envelope" math, they can understand how the finer grain budgets for hard cost, soft costs, operating expenses, and trade offs typical to the various deal structures with investors.

Back to the investors and bankers thing.  If you have sorted out how your project makes money for someone willing to invest in your enterprise, the conversation becomes much more comfortable.  It is a business deal.  You have to provide a fair return for the risk the investor is taking on.  If you disagree on the particulars you can shake hands and move on.  If you have sorted out how the bank's construction loan will be repaid, that conversation is straightforward as well. Banks have lots of rules they have to comply with and your loan application should make it easy for your banker to comply with the requirements on their side of the transaction.  Those rules and conventions are all knowable, so we should assemble primers on how to be a good bank customer.

Many thanks to the folks who participated in the recent series of group video calls.  Continued progress.  Please post questions on stuff you are looking for help on.  The Small Developer/Builder group is gathering some bright people that are offering to you sort through this stuff, notably bankers and appraisers.

So don't worry.  Take things one step at a time.  Figure out your deal on paper and talk with smart people about it while it is just a project on paper.  Developers who have had a lot of practice may appear that they have some special gift of intuition.  They don't.  They just have put in lots of hours sorting through the basics and asking smart experienced people to look at their deals.